Job Description

Specialist; Public Relations – Fixed Term (2yrs)

Job Location :Head Office

Job Purpose:Execute strategic activities for banks public relations programs that support the achievement of strategic company goals and maintain a favorable public image for NMB by communicating programs, accomplishments and/or points of view.

Main Responsibilities:

Media Relations

• Drive content and messaging strategy to effectively and consistently correspond with all products and services campaigns. Manage and maintain PR asset schedules and ensure all press material deadlines are met.
• Develop and maintain all talking points, communication guidelines and Tricky Question prep documents for spokespeople across the organization to correspond with brand guidelines
• Develop reporter briefing documents and speaking briefs for various NMB spokespeople.
• Support the identification, development, pitching and placement of NMB-related stories in top tier business, consumer and financial media, in print and broadcast outlets.
• Research, develop, and monitor editorial calendars for all relevant corporate rankings and work with appropriate teams to produce submissions.
• Develop, implements, and participates in community education and outreach events, and various conferences and workshops; represents the bank at public events.
• Attend meetings and conferences as a public relations representative for the bank; serves on committees, task forces, and civic groups to promote NMB’s programs, initiatives, and | accomplishments
• Correspond cross-functionally to maintain various NMB fact sheets and information.
• Support various communications initiatives and efforts including corporate awards and recognition, executive visibility and media relations
• Develop, manage and execute crisis communications plans

Planning and Reporting

• Prepare a PR plan for every campaign launch and share with respective teams e.g., Marketing & Communication teams before the launch of any product/services or sponsorship events.
• Monitor the public and medias opinion of NMB – provide daily PR media report i.e., scans and translation of the coverage (before 10am).
• Write and edit press releases, speeches, Q&A’s ensuring that they have product facts and approval from product owners. Ensure that all information to the media is pre-approved by the line manager.
• Booking for NMB media interviews, including preparation of interview talking points for both printed and electronic media
• Provide pictures and captions of all events to Content Manager after events.
• Review monthly media reports with other teams e.g., marketing and line manager.
• Analyze competitor’s PR activities vs NMB’s
• Evaluate advertising and promotion programs for compatibility with public relations efforts.
• Observe and report on social, economic and political trends that might affect the bank.

Events

• Organize press conferences working hand in hand with Marketing Brand and Events team
• Plan for corporate media events like press launches, exhibitions, open days etc.
• Manage in-house media trainings and courses
• Monitor, direct and timely respond to incoming media inquiries.
• Monitor and track media coverage including competitor activities for corporate and issue- specific media as needed, as well as help track reactive and proactive interactions.

Knowledge and Skills:

• Project planning and management experience
• Ability to enable/execute deep media connection through high touch/visibility dynamic research methods
• Ability to brief, create and share dynamic information that bring life to key learning
• Demonstrated ability to be both strategic and hands-on.
• Excellent written and verbal communication skill and Interpersonal skills
• Resilient with ability to work well under pressure in a dynamic environment.

Qualifications and Experience:

• Bachelor’s Degree or its equivalent in Journalism, Mass Communication or other related fields of studies.
• 1 year experience in PR or Mass Communications field

The deadline for submitting the application is 07 May 2022.

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